Marketing (Spanish Translation of Marketing, 4e/0-538-87011-7) (9789687529448)

This comprehensive marketing book is organized around the marketing mix. It is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Popular themes include coverage of Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing. As today's marketers face a marketplace that is becoming simultaneously more competitive, specialized, global and internet-reliant, they must continually develop new strategies and enhance old skills with a balance of creativity and knowledge. Marketing, 4e is a necessity for all successful marketers!

Product details

• Format Paperback | 800 pages
• Dimensions 203.2 x 266.7 x 38.1mm | 1,564.89g
• Publication date 01 Sep 1999
• Publisher Thomson South-Western
• Publication City/Country United States
• Language English, Spanish
• Edition Statement 4th ed.
• ISBN10 968752944X
• ISBN13 9789687529448

Download Marketing (Spanish Translation of Marketing, 4e/0-538-87011-7) (9789687529448).pdf, available at ebookdownloadfree.co for free.

>DOWNLOAD NOW<